full service Video production HOUSE

How will today change tomorrow?
MAKE SOMETHING! WILL IT BE PERFECT? AS IF! WILL EVERYONE LIKE IT—ARE YOU KIDDING? FOLLOW THAT RISING FEELING; BE BRAVE ENOUGH TO SEE WHERE IT LEADS. GET KEEN / GET GOING. YOUR PASSION IS A SURGE OF HOPE TO OTHERS. ENERGY CHANGES EVERYTHING.

Video Production on the Sunshine Coast (or wherever you are)

Making a video? We’ll help you do it right.
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Create Right is a Sunshine Coast based, full-service video production house, known for bringing big energy to the small screen. Founded by Director Rainer Scheu in 2019, Create Right has grown to a team of four full-time film lovers. Today, we help founders, brands, and ad agencies create a better tomorrow with video.

We believe it’s the honest moments that create emotional connections. When you work with us as video producers, we’ll ensure your brand's true identity is represented in all of your ideas and that your message inspires.

We Make Stand-Out Videos
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Why should you choose us? A rag-tag group of friends and allies with hearts of gold? There are a million other video production houses out there; Sunshine Coast, Brisbane or otherwise. There are one-man-band videographers who are cheaper, there are fancy video producers who have more clout.
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Why choose Create Right?
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1. We Make Stand-Out Videos
2. To Make Our Clients Stand-Out
3. To Create a Better Tomorrow Through Video

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This is what we offer, more than anything else. We want to see you succeed, and we want to be along for the ride. We've seen it happen with our clients — it's the only reason we're here today.
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When we produce a video, we want it to feel like you. Or better yet, we want it to feel like the version of you that you aspire to be. You can't keep everyone happy or appeal to the entire market. But if you make something that's genuine and connects with your passion, your ideal audience is going to go bonkers for it.
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More than ticking a box, we want to make fans who spread the word and catch the vision.

happy customers around the world

We've enjoyed an absolutely awesome experience working with both Shane and Rainer from the Create Right TV Crew. They took the time to understand our vision and goals, all the while brining their own creative flare to everything. Creating with them was a fun, easy-going experience, with perfect communication and was filled with laughs along the way. We love the content captured and loved the team even more!!

Tess Hayter

Head of Marketing and Brand, ECO. Modern Essentials

We've worked with Create Right on multiple projects, and they consistently deliver above and beyond our expectations. Their attention to detail, creativity, and professionalism set them apart. Highly recommended for anyone seeking a reliable and talented partner!

Glenn Fawcett

MD of Insight, a social-first performance marketing agency.

Rainer and his team constantly deliver the goods. Have worked with them on video production projects for over 12 month now and couldn't be happier. the ROI has been insane for our business.

Damien Finch

Any Type Trucks

These folks are truly the best of the best. they brought an incredible team to a feature documentary I was directing for our Australia leg of filming, and kept our production on track beautifully. From the moment our team landed in Sydney from Los Angeles, they were on top of everything from schedules, rentals, and delicious food and coffee.Even better—they were just ridiculously fun to work with and became friends and (hopefully) lifelong collaborators.If you’re considering working with them—stop considering and do it. 🫡

Daniel Straub

Film Director, Sypher Studios

We have used the Create Right team to craft some of our client story videos and branded content. Nothing was too hard for them, and they went to extra lengths to get the shot. It was amazing how quickly they picked up and ran with our dream even when, at first, we struggled to articulate it. Keen to use again!

John Hill

Co-Founder and Chief Storyteller, Land Watch Australia

I have worked with Rainer, Shane and the Create Right team on different videos, for different clients at different agencies. The team always go above-and-beyond to deliver awesome results, solve any problems, and workshop ideas creatively. Rainer always brings the energy and enthusiasm to shoots, and instantly puts everyone on set at ease, no matter the setting or scenario. As a creative director I need a team I know I can trust to deliver and Create Right are exactly that. 100% recommended 💥

Simon Martin

Freelance Creative Director

Tess Hayter

Head of Marketing and Brand, ECO. Modern Essentials

Glenn Fawcett

MD of Insight, a social-first performance marketing agency.

Rainer and his team constantly deliver the goods. Have worked with them on video production projects for over 12 month now and couldn't be happier. the ROI has been insane for our business.

Damien Finch

Any Type Trucks

Daniel Straub

Film Director, Sypher Studios

John Hill

Co-Founder and Chief Storyteller, Land Watch Australia

Simon Martin

Freelance Creative Director

FRequently Asked Questions?

Seriously though, how is what you do different to a videographer?

You've gotta doff the cap to the local videographer; they're out there on the grind making stuff happen by themselves with what they've got. Big respect! What we do is in a tier above videography, it is a more involved process that leads to a better outcome—higher production value, bigger ideas and a stronger creative execution. More hands will touch the work, with specialists working in designated roles on a team that comes together to bring that unique Create Right flavour to the videos we produce. On the smaller side end our crews will have at least a director and cinematographer on set, with one of our editors taking it through our post-production process. Our in-house team have not only worked in the industry for years, we've worked together for almost as long: we complement each other and the work that we produce together is far better than what we could produce apart.

Do small businesses need video production?

What do you reckon?! Some of our favourite clients are small businesses! The path of need > idea > execution can happen very quickly with small businesses, which makes for agility in decision making and a fun and dynamic process while developing the video. We see small businesses for the same needs as big businesses—brand videos, product videos, story content and ads. Business owners or marketers in these teams are creative and innovative in their application of these assets, using the videos we produce as email marketing campaigns, on the website, the blog, LinkedIn, YouTube, Instagram Reels, TikTok: if you've thought it, they've done it. One of our customers attaches his product videos to quotes that he sends out, in his words: 'Mate, if I send out the video, I sell a truck.'

Do you travel or do you only work on the Sunshine Coast?

We love that our work takes us all over the Australia! While we are based on the Sunshine Coast, and have had the privilege of working with some great local businesses here, most of our work finds us travelling further afield. We work with agencies in Brisbane, brands on the Gold Coast and often find ourselves driving and flying around Australia to shoot videos. From archeological sites in the remote desert of South Australia to broadacre wheat cropping west of Melbourne, coal mines in central Queensland to mural artists in inner Sydney—our work takes us all over.

Do you give video marketing strategy advice?

We wouldn't call ourselves strategists. We would say that we do what we can to make our videos stand out. When you come to us, we'll bring all of our experience to shape the concept into something that has the best chance to succeed with its target audience, and that it's optimised for the platforms that it will be launched on. We'll advise on how a shoot can be leveraged to create a range of different deliverables, aside from the primary video, and what simple changes can make those secondary deliverables hit as hard as they can—rather than just 'cropping for social' as an afterthought. Asking the right questions in pre-production leads to a better strategy in the production phase, and pays dividends in post-production.

How long does video production take? Weeks? Months?! Years?!!

How long is a piece of string? Each video production is different, and it'll depend on your needs, how many deliverables there are, how involved the shoot is, and how long it'll take to get the wheels turning in the first place. The post-production (editing) phase is usually clearer, with video projects on the smaller end usually taking around two weeks to deliver, while on the larger end projects can take a month or longer to complete. We'll discuss your delivery timeline before we undertake the project, make sure we're all on the same page with any hard deadlines. As always, it starts with a conversation.

How does an advertising / digital / creative agency work with a video production company?

Collaboratively! Some of our agency clients present us with a well-developed brief and ask us if we see any issues with it, other times we'll get brought in at a much earlier stage to ask what could be possible. Our preference is the early option; brainstorming big ideas and bringing them to life is where we do our best work. As with everything in video production, what we love is how everyone who contributes to a project adds a part of themselves, and the work becomes something greater because of it. The great thing about building a strong working relationship is that the process gets easier and the results get better every time—building momentum and a solid body of work together is incredibly rewarding.

Do you do motion graphics / animations?

Yes we do! The unique experience brought by the individuals in our team has us equiped with the ability to produce motion graphics in-house, which you'll see in our work for both our clients and Create Right. When a bigger animation project comes our way and we need more hands on the job we have a roster of incredible contractors who we bring in to meet those needs. We are capable of producing 2D animation, such as kinetic typography, logo animations, graphic explainers, character animation, animated intros and outros, and some 3D animation including motion capture. Let us know what you're after and we should be able to make it happen.

What if I want a lot of short videos for social media or an asset library, instead of a normal video?

We're seeing more and more of this type of approach to tackle the sheer volume of quality content needed for active social media channels. Here's the good news, it doesn't have to look like garbage—AI slop, stock video or clips from the young intern's phone. We've been doing shoots for our commercial clients where we'll line up a number of scenes, for the purpose of collecting clips to be trimmed, colour graded and supplied as an asset library for the marketing team to use as the needs arise. We've seen this with clients ranging from lifestyle brands, agricultural products and even industrial corporates. Often, we'll get a request down the line to put together a specific edit using clips from the asset library.

How do you leverage video content effectively?

We recommend working with a great marketing manager, whether within your own team or externally through a freelancer or an agency. If you're keen to do it yourself, we're more than happy to give you our advice on how you can get the most out of the shoot and deliverables. With most shoots, we're usually shooting for a main edit (could be 30 seconds for an ad, 1–3 minutes as a content piece or longer for YouTube) then from that shoot, we'll cut a number of shorter videos to go to social media, often with an edit specifically for digital ads. This will give you a number tools to use across different platforms to build out a comprehensive marketing campaign.

What types of marketing videos do you produce?

We're not picky when it comes to what types of videos we make or what industry or sector our clients are in — what we care about is how well-aligned we are with our clients. If you're passionate about what you do, live for others and value good work, we'll get along like a house on fire. (If you're looking for a practical list of the types of things you could make, there's some dot points on the about page).

Do you do weddings? Do you convert VHS to USB? Do you make photo slideshows for funerals?

Nope, ask your nephew :)

full service Video production HOUSE

How will today change tomorrow? MAKE SOMETHING! WILL IT BE PERFECT? AS IF! WILL EVERYONE LIKE IT—ARE YOU KIDDING? FOLLOW THAT RISING FEELING; BE BRAVE ENOUGH TO SEE WHERE IT LEADS. GET KEEN / GET GOING. YOUR PASSION IS A SURGE OF HOPE TO OTHERS. ENERGY CHANGES EVERYTHING.

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Partners & Friends

happy customers around the world

FRequently Asked Questions?

How will today change tomorrow?
MAKE SOMETHING! WILL IT BE PERFECT? AS IF! WILL EVERYONE LIKE IT—ARE YOU KIDDING? FOLLOW THAT RISING FEELING; BE BRAVE ENOUGH TO SEE WHERE IT LEADS. GET KEEN / GET GOING. YOUR PASSION IS A SURGE OF HOPE TO OTHERS. ENERGY CHANGES EVERYTHING.