Betty's Burgers had never done video for their Summer Campaign. They'd worked hard to shape a boutique girl-next-door image, to make Betty's feel like your town's best kept secret, and were cautious in protecting their brand. But they had their sights set on growth that only video could reach. Amy Higg, a leading Noosa food/tourism photographer recommended us, confident that we could create stand-out video that would set them apart against the fierce competition in their sector.
How on Earth do you make a burger company stand out? There's 1 million of them! The answer: do what only Betty's can do. Betty's started in Noosa, making it the burger of the beach. It also has an awesome suite of retro colours, so we worked with their marketing team to source and style strong pinks and pastels in props and wardrobe, to offset against the sun, sand and water.
We needed to pack light as our shoot would take us to a few locations that were only accessible on foot. It's never the gear that makes a connection with your audience though, it is always how a shot makes you feel, so we were confident that we could lean into the bright, sunny exteriors and big energy on set to make an impact. The below photo is everything we took for the beach day of this shoot.
When time is the most precious resource on a shoot, it can be easy to lose sight of the goal: flavour. We cornered a window of time in between the golden hour beach sessions to shoot two specialty shots to keep things fresh. For one, we made a custom rig to mount a burger on the front of camera, for the other we fed a probe lens into a cup of onion rings. Just two shots, but they gave us something original that elevated the edit.
Coming into this campaign, we knew the energy of the talent would be key. We cast very intentionally, searching not just for people who fit the "look" but who were authentic, charismatic and would bring a big vibe to every day of the week. On our shoots, we create an environment where everyone has fun, feels comfortable and cheered-on—from there, great performances come naturally. That’s why the footage feels real. They were actually having a good time.
The marketing team at Betty's had a few needs: launch a giveaway competition, create ads for Summer, have video on-hand to create ad-hoc edits as needed. We built the shoot as a content library—lots of scenes, locations, and combinations of talent, all shot to work in 16:9, 4:5 and vertical. This allowed Betty's to be responsive as opportunities arose; when a festival ad spot opened up in the following weeks, they just called us and had a fresh edit ready to go from the existing asset library in no time.
LOVEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEE thanks heaps really appreciate!
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