ECO. came to us with a story to tell. The Gold Coast-based wellness brand was entering a new era; with their founder, Claire, handing over the reins to their COO, Nat. The brief was to create a brand video and a heartfelt transition piece that captured the essence of ECO: ethical, approachable, beautifully made, and deeply human. What we built was a set of videos that felt both premium and personal. Videos that made space for the story to breathe, and gave their community a front row seat to the next chapter.
We knew we wanted shots of raw ingredients and natural textures—but their farms were interstate and overseas. So we pulled from our surroundings: we used Gold Coast shorelines, a local lavender farm and even Shane's backyard orange tree to create textural overlays that still felt rooted in ECO’s values. Waves, bark, leaves, flowers, filtered sunlight—all shot cinematically and woven together to tell the story beautifully, even without their suppliers' farms.
This was a story about legacy, about what it takes to build something meaningful, then hand it on. To get that right, we knew the interviews had to land. We cleared the whole morning of Day 1 to light and shoot the master interviews, giving space to find genuinely moving moments in conversation. We set the interviews against the expansive views of Claire's apartment, and used reflected light from a single fixture to work with the beautiful natural light from the windows.
ECO. may be a high-quality product, but it’s also a daily ritual. We didn’t want the videos to feel unreachably glossy. So we balanced the more styled shots with handheld footage from a community event, and candid vlog-style moments around the warehouse. We also created simple draw-on titles to keep it friendly. The end result was elegant without being inaccessible, showing ECO. as a product for your every day.
I've enjoyed an absolutely awesome experience working with both Shane and Rainer from the Create Right TV Crew. They took the time to understand our vision and goals, all the while brining their own creative flare to everything. Creating with them was a fun, easy-going experience, with perfect communication and was filled with laughs along the way. We love the content captured and loved the team even more!!
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